Privacy Policy

Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Tree of Eternal Life.co.uk or Tree of Eternal Life store (UK).


Personal information we collect

This refers to any information collected from, or about an individual. We may collect, use, store or transfer different kinds of personal information such as identity data, contact data, financial data, technical data and transaction data.

When you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number, email address, and phone number. We refer to this information as “Order Information”.

 

Technical Data     

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

How do we use your personal information? 

We use the Order Information that we collect generally to fulfill any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

Sharing your personal Information     

We do not share personal information you have provided to us without your consent, unless:

– doing so is appropriate to carry out your own request;
– we believe it’s needed to enforce our Terms of Service, or that is legally required;
– we believe it’s needed to detect, prevent or address fraud, security or technical issues;
– otherwise protect our property, legal rights, or that of others.

Tree of Eternal Life (UK) is operated from the UK. If you are visiting the Website from outside the UK, you agree to any processing of any personal information you provide us according to this policy.

Tree of Eternal Life (UK) may contact you, by email or other means. For example, Tree of Eternal Life (UK) may send you promotional emails relating to Tree of Eternal Life (UK) or other third parties Tree of Eternal Life (UK) feels you would be interested in, or communicate with you about your use of the Tree of Eternal Life (UK) website. Tree of Eternal Life (UK) may also use technology to alert us via a confirmation email when you open an email from us. You can modify your email notification preferences by clicking the appropriate link included in the footer of email notifications. If you do not want to receive email from Tree of Eternal Life (UK), please opt out of receiving emails at the bottom of any Tree of Eternal Life (UK) emails.

Sharing of Data

We don’t share your personal information with third parties. Only aggregated, anonymized data is periodically transmitted to external services to help us improve the Tree of Eternal Life (UK) Website and service. We currently use Google Analytics (traffic analysis, SEO optimization), and Mailchimp (mailing list management).  We listed below what data these third parties extract exactly. Feel free to check out their own Privacy Policies to find out more.

– Google Analytics: anonymous (ad serving domains, browser type, demographics, language settings, page views, time/date), pseudonymous (IP address)

We also use social buttons provided by services like Twitter, Google+, LinkedIn and Facebook. Your use of these third party services is entirely optional. We are not responsible for the privacy policies and/or practices of these third party services, and you are responsible for reading and understanding those third party services’ privacy policies

Behavioural advertising 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

 

Do not track   

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

Your rights 

If you are a UK resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a UK resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

Data retention 

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

Minors         

The Site is not intended for individuals under the age of 18.

Contact US for :   For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@treeofetermallife.co.uk or by mail using the details provided below:

Tree of Eternal Life  Ltd
[Re: Privacy Compliance Officer]
Tree of Eternal Life 124a West Green Road, London N15 5AA, United Kingdom